N. Jayawardena

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The art of gamifying digital gig workers: a theoretical assessment of evaluating engagement and motivation

Yogesh K. Dwivedi, V. Pereira, Abhishek Behl, 2022, Production Planning & Control.

Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy

V. Pereira, Yama Temouri, Amit Shankar, 2022, Journal of Strategic Marketing.

Analyzing the Service Quality of Private Secondary Schools in Sri Lanka from Student’s Perspective with Special Reference to a Reputed Private Secondary School in Colombo

N. Jayawardena, 2018, Asian Journal of Empirical Research.

Exploring the relationship between Australian university websites and international student enrolments

D. Grace, Mitchell Ross, N. Jayawardena, 2020 .

The role played by relational turbulence in managing agency problems among value chain partners in the sharing economy: A review of the antecedents, benefits, risks, and boundary conditions

S. Tarba, U. Bamel, V. Pereira, 2022, Industrial Marketing Management.

Promoting SMEs in Pacific Island Countries Through Effective Marketing Strategies: A Systematic Literature Review and a Future Research Agenda

Parmendra Sharma, N. Jayawardena, Jack Boe, 2022, J. Electron. Commer. Organ..

Two Decades of Research on Consumer Behaviour and Analytics: Reviewing the Past to Prepare for the Future

Park Thaichon, V. Pereira, Mitchell Ross, 2022, J. Glob. Inf. Manag..

An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents

D. Grace, Mitchell Ross, S. Quach, 2022, Asia Pacific Journal of Marketing and Logistics.

Gamification and e-learning for young learners: A systematic literature review, bibliometric analysis, and future research agenda

J. Choudrie, M. Giudice, V. Pereira, 2022, Technological Forecasting and Social Change.

The role of culture in student discipline of secondary schools in cross-cultural context: a systematic literature review and future research agenda

N. Jayawardena, 2021 .

Gamification and gigification: A multidimensional theoretical approach

A. Ishizaka, Amit Shankar, Abhishek Behl, 2021, Journal of Business Research.

Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach

V. Pereira, Charles Jebarajakirthy, Amit Shankar, 2023, Journal of Business Research.

Assessing retailer readiness to use blockchain technology to improve supply chain performance

V. Pereira, Abhishek Behl, Brinda Sampat, 2022, Journal of Enterprise Information Management.

Gamification as an innovation: a tool to improve organizational marketing performance and sustainability of international firms

S. Mangla, V. Pereira, Abhishek Behl, 2023, International Marketing Review.

Investigating the role of data-driven innovation and information quality on the adoption of blockchain technology on crowdfunding platforms

V. Pereira, Abhishek Behl, Brinda Sampat, 2023, Annals of Operations Research.

Gamification and neuromarketing: A unified approach for improving user experience

Amit Shankar, Abhishek Behl, N. Jayawardena, 2023, Journal of Consumer Behaviour.

Adverse effects of using gamification elements in online communities: a scoping review

Aastha Behl, N. Jayawardena, 2023, Information Systems and e-Business Management.

The e-learning persuasion through gamification: an elaboration likelihood model perspective

N. Jayawardena, 2020, Young Consumers.

A conceptual framework to measure operational efficiency of Apparel Industry in emerging economies

N. Jayawardena, 2020, International Journal of Services and Operations Management.

Exploring the Challenges in Developing and Managing Digital Agility Among Sri Lankan Family Business Owners During the Economic Crisis Situation

V. Pereira, Kavita Chavali, Charitha Harshani Perera, 2023, J. Glob. Inf. Manag..

The dark side of online transition of exams in higher education: a perspective of an emerging nation

Chandrika Fernando, N. Jayawardena, Isuru Koswatte, 2023, VINE Journal of Information and Knowledge Management Systems.

Effective Online Engagement Strategies Through Gamification: A Systematic Literature Review and a Future Research Agenda

Mitchell Ross, S. Quach, Abhishek Behl, 2022, J. Glob. Inf. Manag..

Engaging and motivating crowd-workers in gamified crowdsourcing mobile apps in the context of logistics and sustainable supply chain management

Fauzia Jabeen, V. Pereira, Abhishek Behl, 2023, Annals of Operations Research.

The Impact of Service Quality towards Customer satisfaction in Private sector Hospitals- A Case Study on the ABC Private Hospital in Sri Lanka

N. Jayawardena, K. V. D. H. S. Kalutharawithana, 2017 .

Identifying factors influencing purchase intention of sustainable luxury retailing products

Park Thaichon, Rambabu Lavuri, N. Jayawardena, 2023, International Journal of Retail & Distribution Management.

What is the impact of knowledge hiding behavior on subjective career success? The role of career barriers for finance professionals in modifying their career prospects

Kavita Chavali, N. Jayawardena, S. Mavuri, 2023, International Studies of Management & Organization.

Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology

Park Thaichon, Vishal Soodan, N. Jayawardena, 2024, Journal of Global Scholars of Marketing Science.

Using firm-level intellectual capital to achieve strategic sustainability: examination of phenomenon of business failure in terms of the critical events

N. Jayawardena, Vijay Pereira, Benjamin Laker, 2024, Journal of Intellectual Capital.