Carl J. Clare

Why should I believe this? Deciphering the qualities of a credible online customer review

G. Wright, P. Sandiford, Carl J. Clare, 2018 .

‘With a little help from my friends’: exploring mutual engagement and authenticity within foodie influencers’ communities of practice

C. Ashworth, D. Hoang, Carl J. Clare, 2022, Journal of Marketing Management.