I. Barbopoulos

Does behaviour match user typologies? An exploratory cluster analysis of behavioural data from a gamified fitness platform

R. Munkvold, Miralem Helmefalk, Jeanine Krath, 2022, GamiFIN.

SEVEN DIMENSIONS OF CONSUMPTION SEVEN DIMENSIONS OF CONSUMPTION

I. Barbopoulos, 2017 .

The Consumer Motivation Scale: Development of a multi-dimensional and context-sensitive measure of consumption goals

L. Johansson, I. Barbopoulos, 2017 .

The Consumer Motivation Scale: A detailed review of item generation, exploration, confirmation, and validation procedures

I. Barbopoulos, L.-O. Johansson, I. Barbopoulos, 2017, Data in brief.

A multi-dimensional approach to consumer motivation: exploring economic, hedonic, and normative consumption goals

L. Johansson, I. Barbopoulos, 2016 .