Yu-Hsin Chen

The influence of mere virtual presence with product experience and social virtual product experience on brand attitude and purchase intention: Conformity and social ties as moderators

Ching-Jui Keng, Yingxin Huang, Yu-Hsin Chen, 2018 .

Utilizing the Push-Pull-Mooring-Habit framework to explore users' intention to switch from offline to online real-person English learning platform

Yu-Hsin Chen, Ching-Jui Keng, Ching-Jui Keng, 2019, Internet Res..

The influence of different virtual product experience types on advertising effect: Imagery instructions and imagery-processing model as moderators 不同虛擬產品經驗類型對廣告效果之影響—以想像指示 與心像處理模式為干擾變數

Ching-Jui Keng, Yu-Hsin Chen, 2021 .

Measuring online live streaming of perceived servicescape

Ching-Jui Keng, Yu-Hsin Chen, Min-Cing Chen, 2020, Internet Res..

5W Mode Analysis of the Media Communication Strategies of Online Video-Produced Variety Shows Using the Chinese Variety Show U Can U BiBi as an Example

Xin Liu, Yuheng Chen, Yu-Hsin Chen, 2020 .

Understanding audience willingness to keep subscriptions in digital podcast: A dual identification perspective

Ching-Jui Keng, Yu-Hsin Chen, 2023, Journal of Marketing Communications.