Wei‐Na Lee

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Establishing the Spokes-Character in Academic Inquiry: Historical Overview and Framework For Definition

Margaret F. Callcott, Wei‐Na Lee, 1995 .

Changing the stakes: A content analysis of Internet gambling advertising in TV poker programs between 2006 and 2010

Jong-Hyuok Jung, Yoojung Kim, Wei‐Na Lee, 2013 .

A Content Analysis of Compatible Fit among Message Elements in Philanthropy Ads

Wei‐Na Lee, Ji Mi Hong, 2018 .

Consumer Response to Ads in Social Network Sites: An Exploration into the Role of Ad Location and Path

H. Bang, Wei‐Na Lee, 2016 .

Communicating with American consumers in the post 9/11 climate: an empirical investigation of consumer ethnocentrism in the United States

Jimi Hong, Se-jin Lee, Wei‐Na Lee, 2003 .

The Role of Involvement in Country-of-Origin Effects on Product Evaluation

Byung-Kwan Lee, Wei-Na Lee, Taiwoong Yun, 2005 .

Communicating corporate social responsibility: How fit, specificity, and cognitive fluency drive consumer skepticism and response

R. Lim, Wei‐Na Lee, 2022, Corporate Social Responsibility and Environmental Management.

Acculturation: the Impact of Divergent Paths on Buyer Behavior

Thomas C. O'Guinn, R. Faber, Wei‐Na Lee, 1986 .

Understanding the Impact of Direct-to-Consumer (DTC) Pharmaceutical Advertising on Patient-Physician Interactions: Adding the Web to the Mix

Sejung Marina Choi, Wei-Na Lee, Wei-Na Lee, 2007 .

The Role of Horizontal and Vertical Individualism and Collectivism in Online Consumers' Responses Toward Persuasive Communication on the Web

Sejung Marina Choi, Wei-Na Lee, Wei‐Na Lee, 2005, J. Comput. Mediat. Commun..

Information Search on the Internet: A Casual Model

Byung-Kwan Lee, Wei‐Na Lee, 2005 .

LESSONS FROM THE RICH AND FAMOUS: A Cross-Cultural Comparison of Celebrity Endorsement in Advertising

Sejung Marina Choi, Wei-Na Lee, H. Kim, 2005 .

Teens' Use of Traditional Media and the Internet

Wei-Na Lee, Carrie La Ferle, Steven M. Edwards, 2000, Journal of Advertising Research.

International Advertising Education in the United States: A Preliminary Study and Evaluation

Helen E. Katz, Wei‐Na Lee, C. Chen, 1997 .

Interactive Animation: Exploring Spokes-Characters on the Internet

Wei-Na Lee, Barbara J. Phillips, Wei‐Na Lee, 2005 .

Organizational Virtual Communities: Exploring Motivations Behind Online Panel Participation

Terry Daugherty, Wei-Na Lee, Harsha Gangadharbatla, 2005, J. Comput. Mediat. Commun..

Calling It Out: The Impact of National Identity on Consumer Response to Ads With a Patriotic Theme

J. Yoo, Wei‐Na Lee, 2016 .

Spirituality in Advertising: A New Theoretical Approach

P. Stout, Wei‐Na Lee, Galit Marmor-Lavie, 2009 .

The effects of country-of-origin fit on cross-border brand alliances

Byung-Kwan Lee, Wei-Na Lee, Jin Kyun Lee, 2018, Asia Pacific Journal of Marketing and Logistics.

The effect of information overload on consumer choice quality in an on-line environment

Byung-Kwan Lee, Wei-Na Lee, Wei‐Na Lee, 2004 .

Why Do We Indulge? Exploring Motivations for Binge Watching

Wei-Na Lee, Yoon Hi Sung, Eun Yeon Kang, 2018, Journal of Broadcasting & Electronic Media.

Does the Creative Boys’ Club Begin in the Classroom?

Kasey Windels, Yi-Hsin Yeh, Wei‐Na Lee, 2010 .

Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance

Wei-Na Lee, Byung-Kwan Lee, Jin Kyun Lee, 2013 .

Decreasing advertising interference: The impact of comparable differences on consumer memory in competitive advertising environments

Byung-Kwan Lee, Wei‐Na Lee, 2007 .

Removing Negative Country Images: Effects of Decomposition, Branding, and Product Experience

D. Tse, Wei‐Na Lee, 1993 .

Does culture influence how consumers process negative celebrity information? Impact of culture in evaluation of negative celebrity information

Namhyun Um, Wei‐Na Lee, 2015 .

Schematic Processing of Brand Information: the Impact of Causally Central Attributes on the Responses to Brands

Wei-Na Lee, Dongyoung Sohn, Joonhyung Jee, 2005 .

The stages‐of‐change approach for prosocial behavior: Message tailoring to encourage blood donation

Wei‐Na Lee, Ji Mi Hong, 2020 .

Networking for Philanthropy: Increasing Volunteer Behavior via Social Networking Sites

Yoojung Kim, Wei-Na Lee, Yoojung Kim, 2014, Cyberpsychology Behav. Soc. Netw..

Connecting with global consumers through corporate social responsibility initiatives: A cross-cultural investigation of congruence effects of attribution and communication styles

Yoon Hi Sung, Wei-Na Lee, R. Lim, 2018, Journal of Business Research.

Country-of-Origin Effects on Consumer Product Evaluation and Purchase Intention: The Role of Objective Versus Subjective Knowledge

Wei-Na Lee, Wei-Na Lee, Jin Kyun Lee, 2009 .

Advertising in Asia: Theories and Implications for Practice

Chingching Chang, Y. Liu-Thompkins, Wei‐Na Lee, 2019, Journal of Advertising.

Overcoming Consumer Skepticism in Cause-Related Marketing: The Effects of Corporate Social Responsibility and Donation Size Claim Objectivity

Yeolib Kim, Wei‐Na Lee, 2009 .

To Play or Not to Play: An Exploratory Content Analysis of Branded Entertainment in Facebook

Wei-Na Lee, Yongjun Sung, Jie Zhang, 2010 .

A Comparison of Objective Characteristics and User Perception of Web Sites

Wei-Na Lee, P. Stout, Se-jin Lee, 2004 .

Antecedents and Consequences of Perceived Interactivity

Wei-Na Lee, Joonhyung Jee, Wei‐Na Lee, 2002 .

How Attitude Toward the Web Site Influences Consumer Brand Choice and Confidence While Shopping Online

Byung kwan Lee, Ji-Young Hong, Wei-Na Lee, 2006, J. Comput. Mediat. Commun..

The impact of product knowledge on consumer product memory and evaluation in the competitive ad context: The item‐specific‐relational perspective

Byung-Kwan Lee, Wei-Na Lee, Byung-Kwan Lee, 2011 .

Exploring the Impact of Cultural Value Orientations on Market Mavenism and Opinion Leadership

Jie Zhang, Wei‐Na Lee, 2013 .

Does company size matter in corporate social responsibility? An examination of the impact of company size and cause proximity fit on consumer response

Yoon Hi Sung, R. Lim, Wei‐Na Lee, 2021, International Journal of Advertising.

Celebrity Endorsement and International Advertising

Namhyun Um, Wei‐Na Lee, 2014 .

Direct and indirect use of country of origin cues for hybrid and non-hybrid products

Wei-Na Lee, TaiWoong Yun, Trina Sego, 2002 .

Culture, Attitudes, and Media Patterns in China, Taiwan, and the U.S.: Balancing Standardization and Localization Decisions

Steven M. Edwards, C. Ferle, Wei‐Na Lee, 2008 .

Attitudes Toward Advertising

Wei-Na Lee, C. Ferle, Wei‐Na Lee, 2003 .

Oceans Apart: an Initial Exploration of Social Communication Differences in US and UK Prime-time Television Advertising

Helen E. Katz, Wei‐Na Lee, 1992 .

A Content Analysis of Animation and Animated Spokes-Characters in Television Commercials

Wei Na Lee, Wei‐Na Lee, 1994 .

Billboard advertising: A comparison of vice products across ethnic groups

Margaret F. Callcott, Wei‐Na Lee, 1994 .

The Mass-Mediated Consumption Realities of Three Cultual Groups

Wei‐Na Lee, 1989 .

The influence of self-concept on ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising

Dong Hoo Kim, J. Yoo, Wei‐Na Lee, 2018 .

The effect of structural alignment on choice-process satisfaction and preference formation: The moderating role of self-construal

Byung-Kwan Lee, Wei‐Na Lee, 2016 .

Doing good while playing: The impact of prosocial advergames on consumer response

Yoon Hi Sung, Wei-Na Lee, Wei‐Na Lee, 2020, Comput. Hum. Behav..

Does patriotism work in persuasion across countries? Consumer response to ads with a patriotic theme in South Korea and the U.S.

Wei-Na Lee, J. Yoo, Wei‐Na Lee, 2020, International Communication Gazette.

Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions

Wei-Na Lee, Carrie La Ferle, Wei‐Na Lee, 2005, Journal of Advertising Research.

Exploring the Role of Culture in Advertising: Resolving Persistent Issues and Responding to Changes

Wei-Na Lee, Wei‐Na Lee, 2019, Journal of Advertising.

Exploring the Influence of Cultural Value Orientations on Motivations of Electronic Word-of-Mouth Communication

Jie Zhang, Wei-Na Lee, Jie Zhang, 2012 .

Advertising education in China: what do the professionals think?

C. Ferle, Guohua Wu, Wei‐Na Lee, 2000 .

Potential for Stigma Reduction Through Direct-to-Consumer Prescription Drug Advertising: An Exploratory Content Analysis of Television Commercials

J. Ball, Wei‐Na Lee, Angie Liang, 2014 .

Changing media consumption in a new home: Acculturation patterns among hong kong immigrants to Canada

Wei-Na Lee, David K. Tse, Wei-Na Lee, 1994 .

Becoming Canadian: understanding how Hong Kong immigrants change their consumption

D. Tse, Wei‐Na Lee, 1994 .

The construction of gender and creativity in advertising creative departments

Kasey Windels, Wei‐Na Lee, 2012 .

Representation of African Americans in Direct-to-Consumer Pharmaceutical Commercials: A Content Analysis With Implications for Health Disparities

J. Ball, Wei‐Na Lee, Angie Liang, 2009, Health marketing quarterly.

Consumer Complaint Behavior in the Online Environment

Wei-Na Lee, Ji-Young Hong, Jimi Hong, 2005 .

Testing the concepts of market mavenism and opinion leadership in China

Jie Zhang, Wei‐Na Lee, 2015 .

Exploring the Impact of Self-Interests on Market Mavenism and E-mavenism: A Chinese Story

Jie Zhang, Wei‐Na Lee, 2014 .

For Love of Country? Consumer Ethnocentrism in China, South Korea, and the United States

W. Tsai, J. Yoo, Wei‐Na Lee, 2013 .

A Cross-Cultural Study of Consumer Ethnocentrism between China and the U.S.

W. Tsai, Young-A. Song, Wei‐Na Lee, 2013 .

An Investigation of the Interplay Between Regulatory Fit and Image–Message Congruence in Fundraising Messages

Wei‐Na Lee, Ji Mi Hong, 2018, Journal of Current Issues & Research in Advertising.

Consumer Complaint Behavior in the Online Environment

Jimi Hong, Wei‐Na Lee, 2005 .

Acculturation and advertising communication strategies: A cross‐cultural study of Chinese and Americans

Wei‐Na Lee, 1993 .

Korean Advertising Practitioners’ Perspectives on Celebrity Endorsement

Wei-Na Lee, Namhyun Um, Nam-Hyun Um, 2015 .