Li Lei

The effect of time and money concepts on consumers’ purchase decision and its psychological mechanism

Xinyue Cui, Shuying Zhang, Ruwan He, 2021, Advances in Psychological Science.

The dilemma of green consumption: identity construction or environmental concern?

Li Lei, Caiyu Wang, X. Zheng, 2019, Advances in Psychological Science.

Do digital experiences change the self-relevant process of digital natives? A view of tripartite self-construal

Fanchang Kong, Haibo Zhang, Gai Zhao, 2022, Current Psychology.

Type of Consumer Health-Enhancing Behaviors and Its Formation Mechanism

Li Lei, Caiyu Wang, 2015 .