Seung Hwan Lee

Assessing Google Cardboard virtual reality as a content delivery system in business classrooms

Seung Hwan Lee, Ksenia Sergueeva, Mathew Catangui, 2017 .

When Do Limited Time Offers Work? a Reactance Perspective

Ashesh Mukherjee, Seung Hwan Lee, Seung Hwan Lee, 2017 .

Learning the ShamWow: Creating Infomercials to Teach the AIDA Model

Seung Hwan Lee, Seung Hwan Lee, K. Douglas Hoffman, 2015 .