Peter J. Danaher

发表

Implementing and Optimizing the Media Schedule

John R. Rossiter, Peter J. Danaher, 2008 .

Practice Prize Paper - Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways

Peter J. Danaher, Alan Simpson, John H. Roberts, 2011, Mark. Sci..

Advanced Media Planning

John R. Rossiter, Peter J. Danaher, J. Rossiter, 1998 .

Media Data, Duplications, and Strategic Rules

John R. Rossiter, Peter J. Danaher, 1998 .

Practice Prize Paper - Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia

Peter J. Danaher, John H. Roberts, Ken Roberts, 2015, Mark. Sci..

Media Strategy: An Introduction

John R. Rossiter, Peter J. Danaher, 1998 .

Modeling Page Views Across Multiple Websites with an Application to Internet Reach and Frequency Prediction

Peter J. Danaher, P. Danaher, 2007 .

Optimal Internet Media Scheduling

Peter J. Danaher, Laoucine Kerbache, Janghyuk Lee, 2013 .

Fast and Accurate Variational Inference for Models with Many Latent Variables

Peter J. Danaher, David J. Nott, Michael Stanley Smith, 2020 .

Carryover and other Frequency Decisions

John R. Rossiter, Peter J. Danaher, 1998 .

Optimal Internet Media Selection

Peter J. Danaher, Laoucine Kerbache, Janghyuk Lee, 2010, Mark. Sci..

Media Exposure in Target Markets

Peter J. Danaher, Roland T. Rust, 1993 .

Modeling Multivariate Distributions Using Copulas: Applications in Marketing

Peter J. Danaher, Michael S. Smith, M. Smith, 2011, Mark. Sci..

The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services

Peter J. Danaher, Raghuram Iyengar, Kamel Jedidi, 2011, Mark. Sci..

Principles of forecasting

Peter J. Danaher, Peter S. H. Leeflang, Roderick J. Brodie, 2001 .

Rejoinder - Estimation Issues for Copulas Applied to Marketing Data

Peter J. Danaher, Michael S. Smith, 2011, Mark. Sci..

From Amazon to Apple: Modeling Online Retail Sales, Purchase Incidence, and Visit Behavior

Peter J. Danaher, Anastasios Panagiotelis, Michael S Smith, 2014 .

Forecasting Television Ratings

Peter J. Danaher, Tracey S. Dagger, Michael S Smith, 2009 .

Incorporating Marketing Mix Variables in Models of the Diffusion of Successive Generations of Technological Innovations

Peter J. Danaher, P. Danaher, 2001 .

Determining the optimal level of media spending

Peter J. Danaher, Roland T. Rust, R. Rust, 1994 .

Determining the optimal return on investment for an advertising campaign

Peter J. Danaher, Roland T. Rust, R. Rust, 1996 .

A Log-Linear Model for Predicting Magazine Audiences

Peter J. Danaher, P. Danaher, 1988 .

The Effect of Competitive Advertising Interference on Sales for Packaged Goods

Peter J. Danaher, André Bonfrer, P. Danaher, 2008 .

Inconsistent Performance during the Service Encounter

Peter J. Danaher, David E. Hansen, P. Danaher, 1999 .

Predictive accuracy of simple versus complex econometric market share models: Theoretical and empirical results

Peter J. Danaher, Roderick J. Brodie, 1992 .

A comparison of question scales used for measuring customer satisfaction

Peter J. Danaher, P. Danaher, V. Haddrell, 1996 .

Cumulative Encounter Satisfaction in the Hotel Conference Process

Peter J. Danaher, Jan Mattsson, P. Danaher, 1994 .

Comparing naive with econometric market share models when competitors' actions are forecast

Peter J. Danaher, P. Danaher, 1994 .

Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign

Peter J. Danaher, Tracey S. Dagger, P. Danaher, 2013 .

Factors Affecting Online Advertising Recall: A Study of Students

Peter J. Danaher, Guy W. Mullarkey, 2003, Journal of Advertising Research.

A Markov mixture model for magazine exposure

Peter J. Danaher, 1989 .

Customer Satisfaction in the Tourist Industry

Peter J. Danaher, P. Danaher, Nicole Arweiler, 1996 .

Where, When, and how Long: Factors that Influence the Redemption of Mobile Phone Coupons

Peter J. Danaher, M. Smith, P. Danaher, 2015 .

WHAT HAPPENS TO TELEVISION RATINGS DURING COMMERCIAL BREAKS

Peter J. Danaher, P. Danaher, 1995 .

PARAMETER ESTIMATION AND APPLICATIONS FOR A GENERALISATION OF THE BETA‐BINOMIAL DISTRIBUTION

Peter J. Danaher, P. Danaher, 1988 .

How Often Versus How Long

Peter J. Danaher, Tracey S. Dagger, Brian J. Gibbs, 2009 .

Using service quality data for competitive marketing decisions

Peter J. Danaher, Roland T. Rust, Sajeev Varki, 2000 .

Some Statistical Modeling Problems in the Advertising Industry: A Look at Media Exposure Distributions

Peter J. Danaher, P. Danaher, 1992 .

BEHAVIORAL MEASURES OF TELEVISION AUDIENCE APPRECIATION

Peter J. Danaher, P. Danaher, Jennifer M. Lawrie, 1997 .

A Canonical Expansion Model for Multivariate Media Exposure Distributions: A Generalization of the “Duplication of Viewing Law”

Peter J. Danaher, P. Danaher, 1991 .

An Approximate Log-Linear Model for Predicting Magazine Audiences

Peter J. Danaher, P. Danaher, 1989 .

Econometric models for forecasting market share

Peter J. Danaher, Peter S. H. Leeflang, Roderick J. Brodie, 2001 .