Pierre McDonagh

发表

Meet the Editors Session: The Macromarketing Field and Its Journal

Pierre McDonagh, 2015 .

Decoding the market logic

Tim Hill, Pierre McDonagh, 2020 .

The logic of pornography in digital camera promotion

Jonathan E. Schroeder, Pierre McDonagh, P. McDonagh, 2005 .

Making electric cars fun:why the newest Porsche runs on batteries

Pierre McDonagh, 2015 .

Perception of Key Management Contribution Factos to the Future Development of the Hotel Industry: A Comparative Analysis of British/Irish & Spanish Samples

Enrique Bigné, Luiz Moutinho, Pierre McDonagh, 2015 .

Relationship marketing, E-commerce and the emancipation of the consumer

James A. Fitchett, Pierre McDonagh, 2001 .

Employee job satisfaction: An empirical assessment of marketingmanagers as an occupationally homogeneous group

Pierre McDonagh, Robert E. Morgan, R. Morgan, 1995 .

Is Green the New Black? Reflections on a Green Commodity Discourse

Pierre McDonagh, S. Dobscha, P. McDonagh, 2010 .

A citizen's critique of relationship marketing in risk society

James A. Fitchett, Pierre McDonagh, P. McDonagh, 2000 .

Green Management: A Reader

Pierre McDonagh, P. McDonagh, Andrea Prothero, 1996 .

Communicative campaigns to effect anti-slavery and fair trade: The cases of Rugmark and Cafédirect

Pierre McDonagh, P. McDonagh, 2002 .

Towards a theory of Sustainable Communication in Risk Society: Relating issues of sustainability to marketing communications

Pierre McDonagh, P. McDonagh, 1998 .

Communicating greener strategies: a study of on‐pack communication

Pierre McDonagh, Kenneth John Peattie, K. Peattie, 1997 .