Yufei Huang

Money-Back Guarantees in Distribution Channels: The Role of Multilateral Bargaining

Tingliang Huang, Yufei Huang, 2019, SSRN Electronic Journal.

Selling Innovative Products to Anxious Consumers

Onesun Steve Yoo, Christopher S. Tang, Bilal Gokpinar, 2019 .

Selling Innovative Products in the Presence of Externalities

Onesun Steve Yoo, Christopher S. Tang, Bilal Gokpinar, 2018 .

Combining guaranteed and spot markets in display advertising: Selling guaranteed page views with stochastic demand

Stefanos Kollias, Bowei Chen, Shigang Yue, 2017, Eur. J. Oper. Res..

Time Allocation in Entrepreneurial Selling: Impact of Consumer Peer Learning and Incumbent Reaction

Onesun Steve Yoo, Bilal Gokpinar, Yufei Huang, 2018, IEEE Transactions on Engineering Management.