C. Brenner

Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement and Online Store Performance

O. Hinz, Adrian Waltenrath, C. Brenner, 2022, Journal of Interactive Marketing.

AKEGIS: automatic keyword generation for sponsored search advertising in online retailing

Michael Scholz, Oliver Hinz, Christoph Brenner, 2019, Decis. Support Syst..