F. Mulhern

Thirty years and “I'm still Lovin’ it!”: brand perceptions of McDonald's among generation Y and generation Z consumers in China

Frank J. Mulhern, Yingying Wu, Wenqi Wang, 2021, Asia Pacific Journal of Marketing and Logistics.

A Quantitative Relationship between Signal Detection in Attention and Approach/Avoidance Behavior

Frank J. Mulhern, Dale T. Mortensen, H. Breiter, 2017, Front. Psychol..

Age-related striatal BOLD changes without changes in behavioral loss aversion

Frank J. Mulhern, H. Breiter, K. Raman, 2015, Front. Hum. Neurosci..

The relationship between self-report of depression and media usage

Don Schultz, Sang Lee, Hans C. Breiter, 2014, Front. Hum. Neurosci..

Integrated marketing communications: From media channels to digital connectivity

Francis J Mulhern, Frank J. Mulhern, F. Mulhern, 2009 .

Using fMRI Analysis to Unpack a Portion of Prospect Theory for Advertising/Marketing Understanding

Frank J. Mulhern, H. Breiter, K. Raman, 2016 .

A quantitative interaction between signal detection in attention and reward/aversion behavior

Hao Ying, Bobby J. Calder, Hans C. Breiter, 2015, bioRxiv.