Joonghwa Lee

Avoidance and Acceptance of Native Advertising on Social Media: Applications of Consumer Social Intelligence, Persuasion Knowledge, and the Typology of Consumer Responses

Soojung Kim, C. Ham, Joonghwa Lee, 2022, Journal of Interactive Advertising.

Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge

Sann Ryu, C. Ham, Sela Sar, 2021, Journal of Current Issues & Research in Advertising.

Hey Alexa, why do we use voice assistants? The driving factors of voice assistant technology use

Joonghwa Lee, Emily Buteau, 2021, Communication Research Reports.