Mehmet Safa Çam

An Empirical Approach on Pre-roll Advertising through Narrative Ads and FoMO

Mehmet Safa Çam, 2022 .

Hooking Consumers with Stories: Sequential Mediation Analyses On Ad Credibility and Purchase Intentions

Mehmet Safa Çam, 2021 .

Investigating the Impact of Public Service Advertising on Blood Donation Intentions Under the Influence of Covid-19 Related Moderators

Mehmet Safa Çam, 2021, İletişim Kuram ve Araştırma Dergisi.

The Religious Framing Impact on Counterarguing Towards Vaccination Ads: Consideration of the Extended-ELM Perspective

Mehmet Safa Çam, 2021, Medya ve Din Araştırmaları Dergisi.

Ad avoidance in the digital context: A systematic literature review and research agenda

M. Koseoglu, Mehmet Safa Çam, F. Çelik, 2022, International Journal of Consumer Studies.

Exploring the temporal effect of ad clutter on digital ad avoidance: a two-wave longitudinal study

Behcet Yalin Ozkara, Mehmet Safa Çam, F. Çelik, 2024, Global Knowledge, Memory and Communication.