Debora Viana Thompson

Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing

Roland T. Rust, Debora Viana Thompson, Rebecca W. Hamilton, 2005 .

Defeating feature fatigue.

Debora Viana Thompson, Rebecca W. Hamilton, Roland T Rust, 2006, Harvard business review.

The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising

Debora Viana Thompson, Rebecca W. Hamilton, D. Thompson, 2006 .

Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

Debora Viana Thompson, Prashant Malaviya, D. Thompson, 2013 .

When Disfluency Signals Competence: The Effect of Processing Difficulty on Perceptions of Service Agents

Debora Viana Thompson, D. Thompson, Elise Chandon Ince, 2013 .

International Journal of Service Industry Management Emerald Article : The business value of e-government for small firms

Roland T. Rust, Debora Viana Thompson, R. Rust, 2022 .