Jihoon Kim

Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers

Bartosz W. Wojdynski, Hyoyeun Jun, Taeyeon Kim, 2022, Telematics Informatics.

Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention

Jihoon Kim, Joe Phua, Seunga Venus Jin, 2017, Telematics Informatics.

Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat

Jihoon Kim, Joe Phua, Seunga Venus Jin, 2017, Comput. Hum. Behav..

The role of engagement in travel influencer marketing: the perspectives of dual process theory and the source credibility model

Wonseok Jang, Jihoon Kim, Soojin Kim, 2020 .

The roles of celebrity endorsers’ and consumers’ vegan identity in marketing communication about veganism

Joe Phua, S. Jin, Jihoon Kim, 2019, Journal of Marketing Communications.

Starring in your own Snapchat advertisement: Influence of self-brand congruity, self-referencing and perceived humor on brand attitude and purchase intention of advertised brands

Joe Phua, Jihoon Kim, Joe Phua, 2018, Telematics Informatics.

Effects of Self-Presentation Strategy and Tie Strength on Facebook Users’ Happiness and Subjective Vitality

E. Bucy, Jihoon Kim, JungWon Chun, 2021, Journal of Happiness Studies.