Hai-Hua Hu

Privacy assurances and social sharing in social commerce: The mediating role of threat-coping appraisals

Luqi Wang, Hai-Hua Hu, Le Wang, 2022, Journal of Retailing and Consumer Services.

Strong Ties versus Weak Ties in Word-of-Mouth Marketing

Le Wang, Hai-hua Hu, Lining Jiang, 2019, BRQ Business Research Quarterly.

Retaining users after privacy invasions

Yixin Zhang, Le Wang, Zao Sun, 2019, Inf. Technol. People.

Seeding strategies for new product launch: The role of negative word-of-mouth

Ying Xie, Fang Cui, Hai-hua Hu, 2018, PloS one.

Strategies for new product diffusion: Whom and how to target?

Yanjun Qian, Jian Sun, Jun Lin, 2018 .

Privacy calculus or heuristic cues? The dual process of privacy decision making on Chinese social media

Le Wang, Jie Yan, Maggie Qiuzhu Mei, 2019, J. Enterp. Inf. Manag..

Seeding strategies for new product launch: The role of negative word-of-mouth

Fang Cui, Wentian Cui, Ying Xie, 2018, PloS one.