Olavo Pinto

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Antecedents and Outcomes of Consumer Negativity Towards Brands

Olavo Pinto, 2019 .

EJMBE-04-2020-0084_proof 18..35

Amélia Brandão, Olavo Pinto, 2021 .

Antecedents and consequences of brand hate: empirical evidence from the telecommunication industry

Amélia Brandão, Olavo Pinto, 2020, European Journal of Management and Business Economics.

Multilevel implications for anti-consumption social marketing within the public policy framework for SDG realization: a systematic literature review

Beatriz Casais, Olavo Pinto, 2023, International Review on Public and Nonprofit Marketing.