A. Bauer

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Doctoral School of Business Administration SUMMARY OF THESES

József Hubert, A. Bauer, 2019 .

The moderator role of size in alliance-performance relationships

Irma Agárdi, A. Bauer, 2008 .

Transition from Central to Market-lead Economy a Marketing Perspective

A. Bauer, 1995 .

Quantitative marketing and marketing management : marketing models and methods in theory and practice

A. Diamantopoulos, L. Hildebrandt, W. Fritz, 2012 .

Marketing Decision-Making in Hungarian SMEs

Mirkó Gáti, A. Bauer, 2019, Market-Tržište.

Ph.D Program in Management and Business Administration THESES OF DOCTORAL DISSERTATION

K. Dörnyei, A. Bauer, 2011 .

Managing early and mature markets in Europe: The UniCredit Group

A. Bauer, 2012 .

The importance of institutional trust for financial service providers among young adults and their parents in an emerging market

Boglárka Zsótér, A. Bauer, 2019, Society and Economy.

The Effect of Attitude Toward Money on Financial Trouble and Compulsive Buying

A. Mitev, A. Bauer, 2012 .

Investigating the Impact of Salespersons’ Use of Technology and Social Media on Their Customer Relationship Performance in B2B Settings

Mirkó Gáti, A. Mitev, A. Bauer, 2018, Market-Tržište.