I. Pereira

AIS Electronic Library (AISeL) AIS Electronic Library (AISeL) Do reference groups influence purchase decision? Do reference groups influence purchase decision?

I. Pereira, Ângelo Gomes, 2020 .

The Implementation of Lean in Emergency Hospital Screening During the COVID-19 Pandemic

Amélia Brandão, I. V. Pereira, Patricia Oliveira Faria, 2021, Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector.

Supermarkets in Portugal - Corporate Social Responsibility Image, Attitude Towards the Brand and Purchase Intention

I. Pereira, 2010 .

1 Supermarkets in Portugal-Corporate Social Responsibility image , attitude towards the brand and purchase intention

I. Pereira, 2010 .

The Effect of Corporate Social Responsibility on Brand Image and Brand Equity and Its Impact on Consumer Satisfaction

J. D. Santos, I. Pereira, Joana Araújo, 2023, Administrative Sciences.

Colour Theory in Healthcare Corporate Identity

J. D. Santos, I. Pereira, Inês Nunes de Carvalho, 2021, Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector.

Exploring the consumption of charity-linked products

João F. Proença, I. V. Pereira, I. Pereira, 2008 .