J. Paluchová

The atmosphere and its impact on consumer behavior in food stores

J. Paluchová, J. Berčík, Katarína Neomániová, 2016 .

Using of Eye Tracker in HORECA Segment: Visual Proposal of Chosen Communication Tool on Restaurant Guests Decision

E. Horská, J. Paluchová, J. Berčík, 2015 .

4. Consumer food related applications: food retail sector and services

E. Horská, P. Šimončič, J. Paluchová, 2017 .

New Research Possibilities for Feedback on the Dairy Product Market

J. Paluchová, J. Berčík, 2018, International Scientific Days 2018. Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems: Proceedings.

The Application of Consumer Neuroscience in Evaluating the Effect of Aroma Marketing on Consumer Preferences in the Food Market

V. Vietoris, J. Paluchová, J. Berčík, 2021, Journal of International Food & Agribusiness Marketing.

Neurogastronomy as a Tool for Evaluating Emotions and Visual Preferences of Selected Food Served in Different Ways

J. Paluchová, J. Berčík, Katarína Neomániová, 2021, Foods.

An Aerial Glimpse of Workplace Deviance in Indian Service Industry

N. Sharma, J. Paluchová, 2014 .

2. The sense of smell

E. Horská, J. Paluchová, J. Berčík, 2017 .

Identification of the Patterns Behavior Consumptions by Using Chosen Tools of Data Mining - Association Rules

Johana Paluchová, R. Benda Prokeinová, R. Prokeinová, 2014 .

7. Application of neuromarketing in visual merchandising in services

J. Paluchová, J. Berčík, Katarína Neomániová, 2017 .

Placing of aroma compounds by food sales promotion in chosen services business

V. Vietoris, E. Horská, J. Paluchová, 2016 .