J. Berčík

发表

The atmosphere and its impact on consumer behavior in food stores

J. Paluchová, J. Berčík, Katarína Neomániová, 2016 .

Aromatisation and Its Effectiveness in a Food Retail Store

J. Berčík, 2022, International Scientific Days 2022: Efficient Sustainable and Resilient Agriculture and Food Systems – the Interface of Science Politics and Practice. Proceedings of reviewed articles of international scientific conference.

Using of Eye Tracker in HORECA Segment: Visual Proposal of Chosen Communication Tool on Restaurant Guests Decision

E. Horská, J. Paluchová, J. Berčík, 2015 .

Influence of aromatization on the perception of work environment and job satisfaction

Peter Madzík, J. Berčík, Karol Čarnogurský, 2022, The TQM Journal.

Use of Consumer Neuroscience in the Choice of Aromatisation as Part of the Shopping Atmosphere and a Way to Increase Sales Volume

Kristína Mušinská, J. Berčík, Katarína Neomániová, 2022, Applied Sciences.

4. Consumer food related applications: food retail sector and services

E. Horská, P. Šimončič, J. Paluchová, 2017 .

Impact of Different FOPL Systems (Nutri-Score vs. Nutrinform) On Consumer Behaviour: Case Study of the Slovak Republic

R. Savov, Juraj Chebeň, J. Kozáková, 2022, www.amfiteatrueconomic.ro.

Sound System and Noise as Essential Elements of Visual Merchandising in Selected Retail Chains in the Slovak Republic

E. Horská, J. Berčík, 2015 .

The use of computer vision and data mining in obtaining subconscious user experience

A. Mravcová, J. Berčík, J. Gálová, 2022, 2022 International Conference on Electrical, Computer, Communications and Mechatronics Engineering (ICECCME).

Review of the Potential of Consumer Neuroscience for Aroma Marketing and Its Importance in Various Segments of Services

A. Mravcová, J. Berčík, Katarína Neomániová, 2021, Applied Sciences.

Consumer Neuroscience as a Tool to Monitor the Impact of Aromas on Consumer Emotions When Buying Food

A. Mravcová, J. Berčík, Katarína Neomániová, 2021, Applied Sciences.

Innovative approaches to examining consumer preferences when choosing wines

Jakub Berčík, Elena Horská, R. Matysik-Pejas, 2016 .

The efficiency, energy intensity and visual impact of the accent lighting in the retail grocery stores.

Jakub Berčík, Elena Horská, Ľudmila Nagyová, 2014 .

New Research Possibilities for Feedback on the Dairy Product Market

J. Paluchová, J. Berčík, 2018, International Scientific Days 2018. Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems: Proceedings.

Potentiometric behaviour of a perchlorate-selective polyvinyl chloride matrix membrane electrode using tris-bathophenanthroline ferrous perchlorate

M. Čakrt, J. Berčík, Z. Hladký, 1976 .

Potentiometrische Neutralisationstitrationen im Medium von Dimethylsulfoxid mit Kohlenstoffindicatorelektroden

M. Čakrt, J. Berčík, Z. Hladký, 1972 .

The impact of parameters of store illumination on food shopper response

Jakub Berčík, Elena Horská, E. Horská, 2016, Appetite.

The Use of Eye-Tracker and Face Reader as Useful Consumer Neuroscience Tools Within Logo Creation

Jakub Berčík, Katarína Neomániová, Anka Pavelka, 2019, Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis.

Dissonance of Selected Neuroscience Techniques at Detection of Emotions in Advertising Spots

E. Horská, J. Berčík, Katarína Neomániová, 2018, Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis.

The Application of Consumer Neuroscience in Evaluating the Effect of Aroma Marketing on Consumer Preferences in the Food Market

V. Vietoris, J. Paluchová, J. Berčík, 2021, Journal of International Food & Agribusiness Marketing.