Caroline Wong

The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK

Pengji Wang, Adrian T. H. Kuah, K. Thirumaran, 2021, Journal of Brand Management.

Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: are there differences between “buyers” and “non-buyers”?

X. Lim, Kim-Lim Tan, Caroline Wong, 2023, Asia Pacific Journal of Marketing and Logistics.

SUPPLIER ENVIRONMENTAL PERFORMANCE EVALUATION USING AHP

R. Fung, Caroline Wong, 2001 .