Dickson Tok

Can Sexy Images Drag You Down? How Gender and Self-Construal Impact Subsequent Indulgent Consumption

Chun-Tuan Chang, X. Chu, Shr-Chi Wang, 2017 .

How companies use typeface design to engage consumers in charitable activities

Xiaoyu Zhou, X. Chu, Xi Chen, 2022, Psychology & Marketing.

“I Want It! Can I Get It?” How product-model spatial distance and ad appeal affect product evaluations

X. Chu, Xi Chen, Dickson Tok, 2021 .

Does “hot” lead to “not so hot?”

Chun-Tuan Chang, Yu-Kang Lee, X. Chu, 2020 .