Hao Ma

Evolution of omni-channel business models: a new community-based omni-channel and data-enabled ecosystem

Xuanli Xie, Rui Wang, Hao Ma, 2021, Journal of Contemporary Marketing Science.

Assessing multi-channel consumers' convenience expectations of online order/in-store pickup service

Lih-Bin Oh, Hao Ma, Yong Su, 2014, Int. J. Netw. Virtual Organisations.

Impact of Need for Control on Multichannel Consumers' Convenience Expectations of Online Order/In-store Pickup Service

Hao Ma, Yong Su, Lih-Bin Oh, 2013, WHICEB.