Asad Ali

Investigating the Role of Perceived Information Overload on COVID-19 Fear: A Moderation Role of Fake News Related to COVID-19

Chong Zhang, Tong Cao, Asad Ali, 2022, Frontiers in Psychology.

Effect of Enterprise Social Media on Employee Creativity: Social Exchange Theory Perspective

Asad Ali, Zhiwei Wang, Mengmeng Guo, 2022, Frontiers in Psychology.

Silence Speaks: An Exploratory Study of Underlying Motives of Non-Complaining Customers

Abou Bakar, Asad Ali, Faria Iram, 2023, Pakistan Journal of Humanities and Social Sciences.

The Effects of Electronic Word of Mouth (EWOM) and Brand- Awareness to Govern the Advancement of Brand Repurchase Intention: A Case of Mobile Brands in Pakistan

A. Saleem, Moeed Ahmad Sandhu, Asad Ali, 2022 .