Ying Hua

Big arena, small potatoes: A mixed-methods investigation of atmospheric cues in live-streaming e-commerce

Jose Benitez, Dongyi Wang, Xin Luo, 2022, Decis. Support Syst..

Discovering the juxtaposed affordances in digitally transformed live streaming e-commerce: A mixed-methods study from a vicarious learning perspective

Dongyi Wang, Fang-Kai Chang, Ying Hua, 2023, European Journal of Information Systems.