Paulo de Paula Baptista

The effects of easy and difficult business relationship evaluations on purchase intentions

J. Viacava, Paulo de Paula Baptista, Juan José Camou Viacava, 2020, Review of Business Management.

The effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust

Paulo de Paula Baptista, Fernanda Polli Leite, 2021, Journal of Marketing Theory and Practice.

Influencers' intimate self-disclosure and its impact on consumers' self-brand connections: scale development, validation, and application

Paulo de Paula Baptista, Fernanda Polli Leite, 2021, Journal of Research in Interactive Marketing.

Oops, I've overshared! When social media influencers' self-disclosure damage perceptions of source credibility

Nicolas Pontes, Paulo de Paula Baptista, Fernanda Polli Leite, 2022, Comput. Hum. Behav..

Consumer response to brand deletion: analysis of self-brand connection

Paulo de Paula Baptista, Juan José Camou Viacava, Juliana Del Secchi, 2022, ReMark - Revista Brasileira de Marketing.