Yi Ma

EXAMINING THE EFFECTIVENESS OF FASHION MARKETING ON SOCIAL MEDIA: AN EXPERIMENT ON INFLUENCER’S REPUTATION, POST TYPE, AND ONLINE EWOM VALENCE

J. Meng, Yi Ma, 2019, Global Fashion Management Conference.

Improved Local Implementation under Central Inspection? Evidence from Social Mandates in China

Yi Ma, 2021 .

On the emergence of strategic management accounting: An institutional perspective

M. Tayles, Yi Ma, 2009 .

Improved soft law implementation with national ownership: evidence from the European Semester

Yi Ma, 2021, Comparative European Politics.

Improved soft law implementation with national ownership: evidence from the European Semester

Yi Ma, 2021, Comparative European Politics.

Soft law with a hard impact in local China: The role of judicial activism in reducing rural–urban discrimination during traffic casualty litigation

Yi Ma, 2023, Geoforum.