Birgit Grüb

Intensive WOM-behavior in the healthcare sector – the case of an Austrian hospital’s Facebook site

Sebastian F. Martin, Birgit Grüb, 2020, International Review on Public and Nonprofit Marketing.

Towards a process of agenda setting driven by social media

Sebastian F. Martin, Birgit Grüb, 2016 .

Individual-based and interactional resilience mechanisms in social and healthcare service NPOs during the COVID-19 pandemic: Handling a disruptive extreme context in Austria

K. Kaltenbrunner, S. Stötzer, Sebastian F. Martin, 2022, Frontiers in Psychology.

Coping with COVID-19 – Which Resilience Mechanisms Enabled Austrian Nonprofit Organizations to Weather the Pandemic Storm?

K. Kaltenbrunner, S. Stötzer, Sebastian F. Martin, 2022, Schmalenbachs Zeitschrift fur betriebswirtschaftliche Forschung = Schmalenbach journal of business research.

Intensive WOM-behavior in the healthcare sector – the case of an Austrian hospital’s Facebook site

Sebastian F. Martin, Birgit Grüb, 2020, International Review on Public and Nonprofit Marketing.

Do you like me when the sun is shining? The influence of weather and point-in-time on the stakeholder-Dialogue in Facebook

Sebastian F. Martin, Daniela Wetzelhütter, Birgit Grüb, 2021 .

Motives for attending cardiovascular health promotion events: An explorative analysis of the austrian “Heart Health Day”

Sebastian F. Martin, K. Hofer, Birgit Grüb, 2022, International Review on Public and Nonprofit Marketing.

Sustainability reporting in Austrian and German local public enterprises

Dorothea Greiling, Birgit Grüb, 2014 .

Evaluating communication as an essential precondition for inter-organisational learning in Governance Networks – The case of the Healthy Cities Network in Germany

Sebastian F. Martin, Birgit Grüb, 2018, Health services management research.

New wine in old bottles: governing logics for applying sustainability management control systems in Austrian electric utilities

Dorothea Greiling, J. Slacik, Birgit Grüb, 2021, International Journal of Energy Sector Management.

Public value of cultural heritages – towards a better understanding of citizen’s valuation of Austrian museums

Sebastian F. Martin, Birgit Grüb, 2020 .

Towards Citizen Accountability of Local Public Enterprises

Dorothea Greiling, Birgit Grüb, 2015 .