Olivier Toubia

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The Silver Lining Effect: Formal Analysis and Experiments

Eric Johnson, Peter Jarnebrant, Olivier Toubia, 2009, Manag. Sci..

Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design

John R. Hauser, Olivier Toubia, Theodoros Evgeniou, 2007 .

DisjunctionsofConjunctions,Cognitive Simplicity,andConsiderationSets

Olivier Toubia, Theodoros Evgeniou, Rene Befurt, 2010 .

A Framework for Modeling How Consumers Form Online Search Queries

Jia Liu, Olivier Toubia, 2015 .

Search query formation by strategic consumers

Olivier Toubia, Jia Liu, 2020 .

A Bounded Rationality Model of Information Search and Choice in Preference Measurement

Olivier Toubia, Liu (Cathy) Yang, Martijn G. De Jong, 2014 .

Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?

Olivier Toubia, Andrew T. Stephen, Olivier Toubia, 2013, Mark. Sci..

Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis

John R. Hauser, Olivier Toubia, Duncan Simester, 2004 .

The Summarization of Creative Content

Olivier Toubia, Olivier Toubia, 2017 .

Electronic Companion for: 'Improving Penetration Forecasts Using Social Interactions Data'

Jacob Goldenberg, Olivier Toubia, Rosanna Garcia, 2014 .

How do Consumers Form Online Search Queries? The Importance of Semantic Relationships Between Queries and Results

Jia Liu, Olivier Toubia, Olivier Toubia, 2017 .

Idea Generation, Creativity, and Prototypicality

Olivier Toubia, Oded Netzer, Olivier Toubia, 2017, Mark. Sci..

Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Logo Design

Olivier Toubia, Asim Ansari, Ryan Dew, 2019, SSRN Electronic Journal.

A Poisson Factorization Topic Model for the Study of Creative Documents (and Their Summaries)

Olivier Toubia, Olivier Toubia, 2020, Journal of Marketing Research.

Call for Papers---Marketing Science Special Issue on Big Data: Integrating Marketing, Statistics, and Computer Science: Deadline: December 16, 2013

Peter E. Rossi, Dominique M. Hanssens, John R. Hauser, 2013 .

Cognitively Optimized Measurement of Preferences

Olivier Toubia, Ye Li, Eric J. Johnson, 2016 .

A Semantic Approach for Estimating Consumer Information Needs from Online Search Queries

Jia Liu, Olivier Toubia, 2015 .

Measuring Consumer Preferences Using Conjoint Poker

Johann Füller, Olivier Toubia, Daniel Stieger, 2012, Mark. Sci..

Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application

John R. Hauser, Olivier Toubia, Rosanna Garcia, 2007 .

Application and Test of Web-based Adaptive Polyhedral Conjoint Analysis

John R. Hauser, Olivier Toubia, Ely Dahan, 2002 .

Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters

Eric Johnson, Olivier Toubia, Theodoros Evgeniou, 2012, Manag. Sci..

Improving Penetration Forecasts Using Social Interactions Data

Jacob Goldenberg, Olivier Toubia, Rosanna Garcia, 2014, Manag. Sci..

Conjoint Analysis: Online Tutorial Supplement Slides

Olivier Toubia, Elie Ofek, 2014 .

Polyhedral Methods for Adaptive Choice

John R. Hauser, Olivier Toubia, Duncan Simester, 2004 .

How do Consumers Form Online Search Queries? The Importance of Activation Probabilities between Queries and Results

Jia Liu, Olivier Toubia, 2017 .

Fast Polyhedral Adaptive Conjoint Estimation

John R. Hauser, Olivier Toubia, Ely Dahan, 2002 .

A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries

Olivier Toubia, Jia Liu, Olivier Toubia, 2018, Mark. Sci..

Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments

Olivier Toubia, Liu Yang, Martijn G. de Jong, 2018 .

Improving Online Idea Generation Platforms and Customizing the Task Structure on the Basis of Consumers' Domain-Specific Knowledge

Olivier Toubia, Lan Luo, Olivier Toubia, 2015 .

Explaining the Power-Law Degree Distribution in a Social Commerce Network

Olivier Toubia, Andrew T. Stephen, Olivier Toubia, 2009, Soc. Networks.

Eliciting Consumer Preferences Using Robust Adaptive Choice Questionnaires

Olivier Toubia, Theodoros Evgeniou, Jean-Philippe Vert, 2008, IEEE Transactions on Knowledge and Data Engineering.

New approaches to idea generation and consumer input in the product development process

Olivier Toubia, Olivier Toubia, 2004 .

Understanding Consumer Preferences for Explanations Generated by XAI Algorithms pdf

Olivier Toubia, Theodoros Evgeniou, David Martens, 2021, ArXiv.

Content-Based Model of Web Search Behavior: An Application to TV Show Search

Olivier Toubia, Shawndra Hill, Jia Liu, 2021, Manag. Sci..

On Managerially Efficient Experimental Designs

John R. Hauser, Olivier Toubia, Olivier Toubia, 2006 .

Explaining the Power-Law Degree Distribution in a Social Commerce Network

Olivier Toubia, Andrew T. Stephen, 2009 .

Research Note---On Managerially Efficient Experimental Designs

John R. Hauser, Olivier Toubia, Olivier Toubia, 2007 .

Fast Polyhedral Adaptive Conjoint Estimation by Olivier Toubia

John R. Hauser, Olivier Toubia, Ely Dahan, 2001 .

2 Intrinsic versus Image-Related Motivations in Social Media : Why do People Contribute Content to Twitter ?

Olivier Toubia, 2012 .

Properties of Preference Questions : Utility Balance , Choice Balance , Configurators , and M-Efficiency

John R. Hauser, Olivier Toubia, Olivier Toubia, 2003 .

Extracting Features of Entertainment Products: A Guided LDA Approach Informed by the Psychology of Media Consumption

Olivier Toubia, Garud Iyengar, Olivier Toubia, 2018 .

Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption

Olivier Toubia, Garud Iyengar, Olivier Toubia, 2018, Journal of Marketing Research.