Rory Mulcahy

发表

Gamification and serious games within the domain of domestic energy consumption: A systematic review

Daniel M. Johnson, Ella Horton, Marcus Foth, 2017 .

Let’s stop reinventing the wheel: How existing segmentation strategies can be overlaid on to new consumer data

Rory Mulcahy, Charmaine Glavas, Kate Letheren, 2019 .

Reduce Your Juice Digital Social Marketing Program (LIEEP): Final Report

Rory Mulcahy, Rebekah Russell-Bennett, Ryan McAndrew, 2016 .

Peta Watt, I choose you! Preliminary insights into the potential avatars for social marketing

Rory Mulcahy, Rebekah Russell-Bennett, 2016 .

‘Touch it, swipe it, shake it’: Does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?

Rory Mulcahy, Aimee S. Riedel, R. Mulcahy, 2020 .

'Go with the flow' for gamification and sustainability marketing

Rory Mulcahy, Lucas Whittaker, Rebekah Russell-Bennett, 2021, Int. J. Inf. Manag..

Innovating energy markets: A hybrid persona/segment approach

Neil Horrocks, Rory Mulcahy, Kate Letheren, 2017 .

Gaming attribute preferences in social marketing programmes: Meaning matters more than rewards

Timo Dietrich, Rory Mulcahy, R. Mulcahy, 2018 .

Designing gamified transformative and social marketing services: An investigation of serious m-games

Rory Mulcahy, Rebekah Russell-Bennett, Kerri-Ann Kuhn, 2018 .

How Does Serious M‐Game Technology Encourage Low‐Income Households To Perform Socially Responsible Behaviors?

Marcus Foth, Rory Mulcahy, Rebekah Russell-Bennett, 2017 .