Lili Wang

The effect of disease anthropomorphism on compliance with health recommendations

A. L. McGill, Maferima Touré-Tillery, Lili Wang, 2022, Journal of the Academy of Marketing Science.

Restrained by resources: The effect of scarcity cues and childhood socioeconomic status (SES) on consumer preference for feasibility

Chun-Ming Yang, Yanfen You, Lili Wang, 2020 .

When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem

Xiaojing Yang, Xiaoyan Deng, Yanfen You, 2020 .

The effect of incentive structure on referral: the determining role of self-construal

Zoey Chen, Lili Wang, 2022, Journal of the Academy of Marketing Science.

The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior

Maferima Touré-Tillery, Lili Wang, 2022, Mark. Sci..

The effect of disease anthropomorphism on compliance with health recommendations

A. L. McGill, Maferima Touré-Tillery, Lili Wang, 2022, Journal of the Academy of Marketing Science.

Purchasing luck: The impact of scarcity cues on superstitious behavior

Yanfen You, Lili Wang, Xiaoming Su, 2020 .

Make a good impression: Recommend different products for self-presentation

Xuan Zhang, Lili Wang, Xuan Zhang, 2023, Australian Journal of Management.