Pascal Bruno

The temperature dimension of emotions

K. Murray, V. Melnyk, Pascal Bruno, 2022, European Journal of Marketing.

The impact of image-based brand–country fit on global branding

H. Sattler, Kristina Klein, Pascal Bruno, 2010 .

Brand Positioning Based on Brand Image-Country Image Fit

Kristina Klein, Franziska Völckner, Hernán A. Bruno, 2019, Mark. Sci..

Temperature and emotions: Effects of physical temperature on responses to emotional advertising

Franziska Völckner, Pascal Bruno, F. Völckner, 2017 .

A Brand Like a Friend—How Brand Likeability Influences Brand Perception

Pascal Bruno, Martin Ohlwein, 2021, International Journal of Market Research.

Cooling Down Or Heating Up With Emotions: How Temperature Affects Customer Response to Emotional Advertising Appeals

F. Völckner, V. Melnyk, Pascal Bruno, 2012 .