Sebastian Schubach

You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades

Jan H. Schumann, Maura L. Scott, Martin W. Mende, 2022, Journal of the Academy of Marketing Science.

“Why Would I Read a Mobile Review?” Device Compatibility Perceptions and Effects on Perceived Helpfulness

Jan H. Schumann, Armin März, Armin März, 2017 .

Integrating digital platform dynamics into customer orientation research: A systematic review and research agenda

Jan H. Schumann, A. König, Sebastian Schubach, 2023, Journal of Business Research.