H. Pol

The Personal Touch in Customer Contact: The Influence of a Personal Approach on Customer Relationships and Customer Experience

A. Pruyn, M. Galetzka, H. Pol, 2020 .

New Perspectives on Customer Relationships: How Relational Models Influence Customer Experience and How They Are Activated

A. Pruyn, M. Galetzka, H. Pol, 2020, Journal of Relationship Marketing.

Successful implementation of self-management health innovations

E. Moors, W. Boon, D. Andriessen, 2020, Journal of Public Health.

Strategic management archetypes

J. G. Wissema, H. M. Messer, J. Wissema, 1980 .

Brand orientation as a marketing perspective for primary healthcare organizations

D. Barten, G. van der Veen, H. Pol, 2023, International Journal of Healthcare Management.

Influencing Customer Experience by Activating Relationship Norms

A. Pruyn, M. Galetzka, H. Pol, 2018, Developments in Marketing Science: Proceedings of the Academy of Marketing Science.