Iviane Ramos de Luna

A Forgotten Tale of Lurking Engagement and Social Media-Based Brand Communities

Sany Sanuri Mohd Mokhtar, W. Aslam, Kashif Farhat, 2022, Journal of Internet Commerce.

Mobile payment is not all the same: The adoption of mobile payment systems depending on the technology applied

Juan Sánchez-Fernández, Francisco Muñoz-Leiva, Iviane Ramos de Luna, 2019, Technological Forecasting and Social Change.

Do the Preceding Self-service Technologies Influence Mobile Banking Adoption?

W. Aslam, Kashif Farhat, M. Asim, 2022, IIM Kozhikode Society & Management Review.

Yes, You Make Me Confused and Skeptic: Exploring Green Confusion and Green Advertisements Skepticism on Social Media

W. Aslam, Kashif Farhat, Iviane Ramos de Luna, 2021 .