Sidi Bello Alkasim

The mediating effect of cost leadership on the relationship between market penetration, market development, and firm performance.

A. Bohari, H. Hilman, S. S. Abdullah, 2018 .

The impact of market penetration strategy and market development strategy on the competitive advantage of manufacturing based SMEs

Haim Hilman Abdullah, A. Bohari, Sidi Bello Alkasim, 2017 .