David J. Ortinau

发表

Research Method Topics and Issues that Reduce the Value of Reported Empirical Insights in the Marketing Literatures: An Abstract

Linda L. Golden, Barry J. Babin, Catherine Frethey-Bentham, 2017 .

Special Session: Meet with International Journal Editorial Reviewers: The Difficulties and Issues That Create a Rejection Assessment in the Journal Review Process (An Abstract)

Aviv Shoham, Barry J. Babin, David J. Ortinau, 2017 .

The Use of Importance-Performance Analysis for Improving the Quality of Marketing Education: Interpreting Faculty-Course Evaluations

David J. Ortinau, Robert P. Bush, Alan J. Bush, 1989 .

Exploring an adaptability approach: how creative return processors impact firm performance

David J. Ortinau, James R. Stock, Jennifer A. Espinosa, 2021 .

The Propensity of College Students to Modify Course Expectations and its Impact on Course Performance Information

David J. Ortinau, D. Ortinau, R. Bush, 1987 .

Marketing Research: A Practical Approach for the New Millennium

David J. Ortinau, Joseph F. Hair, J. Hair, 2000 .

Categorizing cognitive responses: An empirical investigation of the cognitive intent congruency between independent raters and original subject raters

Karin Braunsberger, David J. Ortinau, D. Ortinau, 2005 .

Development of new empirical insights in consumer–retailer relationships within online and offline retail environments: Introduction to the special issue

Barry J. Babin, David J. Ortinau, Jean-Charles Chebat, 2013 .