Bob Heere

发表

The Path to Loyalty Among Theater Patrons: The Importance of Interaction and a Sense of Brand Community

Armen Shaomian, Bob Heere, Bob Heere, 2015 .

Fan Community Identification: An Empirical Examination of Its Outcomes in Japanese Professional Sport

Bob Heere, Brian S. Gordon, Masayuki Yoshida, 2015 .

Predicting Behavioral Loyalty through Community: Why Other Fans Are More Important Than Our Own Intentions, Our Satisfaction, and the Team Itself

Bob Heere, Brian S. Gordon, Masayuki Yoshida, 2015 .

Embracing the sportification of society: defining e-sports through a polymorphic view on sport.

Bob Heere, Bob Heere, 2018 .

Explaining attendance through the brand community triad: Integrating network theory and team identification

Matthew Katz, Bob Heere, Bob Heere, 2017 .

Brand Community Development Through Associated Communities: Grounding Community Measurement Within Social Identity Theory

Bob Heere, Yong Jae Ko, Matthew Walker, 2011 .

Social Responsibility and the Olympic Games: The Mediating Role of Consumer Attributions

Milena M. Parent, Bob Heere, Matthew Walker, 2010 .