Ying Zhu

Chinese Residents’ Healthy Eating Intentions and Behaviors: Based on an Extended Health Belief Model

Xiaowei Wen, Yiqin Wang, Yiqin Wang, 2022, International journal of environmental research and public health.

Food Safety Risk Communication between the Food Regulator and Consumer in China: An Evolutionary Game Perspective

May Chu, Xiaowei Wen, Yiqin Wang, 2021, Complex..

The future of sustainable food consumption in China

L. Tse, C. Contador, Zhiguang Liu, 2022, Food and Energy Security.

Drivers of Farmers’ Intention to Use the Digital Agricultural Management System: Integrating Theory of Planned Behavior and Behavioral Economics

Xiaowei Wen, Sangluo Sun, Ying Zhu, 2022, Frontiers in Psychology.

Equilibrium Analysis of Food Safety Liability Insurance and Government Supervision in China

Gongliang Zhang, Ying Zhu, 2022, Sustainability.

Determinants of consumer acceptance of meat analogues: Exploring measures of risk preferences in predicting consumption

T. Begho, Ying Zhu, 2023, Journal of Agriculture and Food Research.

Consumers’ intention to participate in food safety risk communication: A model integrating protection motivation theory and the theory of reasoned action

May Chu, Xiaowei Wen, Sangluo Sun, 2022, Food Control.

Consumers’ Food Safety Risk Communication on Social Media Following the Suan Tang Zi Accident: An Extended Protection Motivation Theory Perspective

Gongliang Zhang, May Chu, Xiaowei Wen, 2021, International journal of environmental research and public health.

Application of Big Data Marketing in Customer Relationship Management

Hao-Cheng Huang, Mengxuan Zhao, Pengzhi Yin, 2021, International Conference on E-Education, E-Business and E-Technology.

The Moderation of Human Characteristics in the Control Mechanisms of Rumours in Social Media: The Case of Food Rumours in China

Jiali Liu, Xiaowei Wen, Sangluo Sun, 2022, Frontiers in Psychology.