Antonella Caru

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How Services Elements Wrap the Consumers Experience. The Case of Music Consumption at the Auditorium of Milan

Bernard Cova, Antonella Caru, 2004 .

Strategic market creation : a new perspective on marketing and innovation management

Antonella Caru, Karin Tollin, 2008 .

“Can the Generation Gap Impede Immersion in an Exhibition? The Case of Annisettanta (The 1970s)”

Bernard Cova, Antonella Caru, 2010 .

Un approccio duale al marketing esperienziale: divertimento e approfondimento nell'immersione

Bernard Cova, Lionel Maltese, Antonella Caru, 2008 .

“The Impact of Services Elements on the Artistic Experience - The Case of Classical Music Concerts”

Bernard Cova, Antonella Caru, B. Cova, 2005 .

Co-creating the collective service experience

Bernard Cova, Antonella Caru, B. Cova, 2015 .

How to facilitate immersion in a consumption experience: appropriation operations and service elements

Bernard Cova, Antonella Caru, B. Cova, 2006 .

Profitability and customer satisfaction in services. An integrated perspective between marketing and cost management analysis

Antonella Caru, Antonella Cugini, Antonella Carù, 1999 .

Cap 3 Consumer immersion in an experiential context

Bernard Cova, Antonella Caru, 2007 .

Representing BtoB reality in case study research: Challenges and new opportunities

Bernard Cova, Antonella Caru, Stefania Borghini, 2010 .

Cap. 1 Consuming Experiences: an introduction

Bernard Cova, Antonella Caru, 2007 .

Small versus big stories in framing consumption experiences

Bernard Cova, Antonella Caru, 2008 .

Project Success:: Lessons from the Andria Case

Bernard Cova, Antonella Caru, B. Cova, 2004 .