Muhammad Sohaib

Role of social media marketing activities in China’s e-commerce industry: A stimulus organism response theory context

A. Majeed, A. Safeer, Muhammad Sohaib, 2022, Frontiers in Psychology.

Disparities in adult critical care resources across Pakistan: findings from a national survey and assessment using a novel scoring system

A. Haider, Zainab Samad, Haroon Arshad, 2022, Critical Care.

Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand Engagement—A Case Study of Customers’ Perception of the Apple Brand in China

Muhammad Sohaib, Rui Wu, Jacob Mlynarski, 2022, Sustainability.

An Investigation of Repurchase Intentions in the Banking Industry: What Reason Do They Return?

Muhammad Sohaib, 2022, SAGE Open.

Enhancing satisfaction and respect for health care personnel: a mixed-methods case study of a community-based intervention

Muhammad Naseem Khan, L. Baig, Hira Tariq, 2022, Social work in health care.

EXAMINATION OF CRITICAL FACTORS EFFECTING ADOPTION OF INTERNET BANKING: A CASE OF PAKISTAN

Muhammad Sohaib, Izza Fatima, 2022, JUNE.

Building value co-creation with social media marketing, brand trust, and brand loyalty

Heesup Han, Muhammad Sohaib, 2023, Journal of Retailing and Consumer Services.