Ruibin Geng

发表

Spillover Effect of Content Marketing in E-commerce Platform under the Fan Economy Era

Ruibin Geng, Shichao Wang, Xi Chen, 2018, CONF-IRM.

Prediction of financial distress: An empirical study of listed Chinese companies using data mining

Ruibin Geng, Indranil Bose, Xi Chen, 2015, Eur. J. Oper. Res..

Economics of 'Tipping' Button in Social Media: An Empirical Analysis of Content Monetization

Xi Chen, Ruibin Geng, Xi Chen, 2018, PACIS.

Predicting microblog users' lifetime activities - A user-based analysis

Xi Chen, Ruibin Geng, Shun Cai, 2015, Electron. Commer. Res. Appl..

Microblog Users' Life Time Activity Prediction

Xi Chen, Ruibin Geng, Shun Cai, 2013, PACIS.

The Influence of Location and Social Network on Customers' Acceptance of Mobile Marketing: Evidence from Group Buying Field Experiment

Xi Chen, Ruibin Geng, Chee Wei Phang, 2015, HCI.

Content marketing in e-commerce platforms in the internet celebrity economy

Ruibin Geng, Shichao Wang, Jie Yu, 2020, Ind. Manag. Data Syst..

Social Contagion and Diffusion: Modeling the Direct and Indirect Peer Influences on Repeat-Purchase in Online Freemium Games

Xi Chen, Bin Zhang, Cheng Zhang, 2015, PACIS.

Internet Celebrity Endorsement: How Internet Celebrities Bring Referral Traffic to E-commerce Sites?

Ruibin Geng, Shichao Wang, Xi Chen, 2019, PACIS.

Social contagion and diffusion: Modeling the direct and indirect peer influences on repeat purchase by online game players

Ruibin Geng, Shun Cai, Bin Zhang, 2015, PACIS 2015.