Barbara E. Kahn

发表

Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation

Xiaoyan Deng, Barbara E. Kahn, B. Kahn, 2009 .

Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking

Jordan J. Louviere, Rami N. Khushaba, Sarath Kodagoda, 2013, Expert Syst. Appl..

A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice

Barbara E. Kahn, H. Rao Unnava, Xiaoyan Deng, 2016 .

High Stakes Decision Making: Normative, Descriptive and Prescriptive Considerations

David H. Krantz, Mary Frances Luce, Robert J. Meyer, 2002 .

Deciding Now and Later: the Benefit of Delay in Staged Decision-Making

Barbara E. Kahn, Evan Weingarten, 2014 .

Implications and relative fit of several first-order Markov models of consumer variety seeking

Fred M. Feinberg, Barbara E. Kahn, Leigh McAlister, 1994 .

Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data

Barbara E. Kahn, Manohar U. Kalwani, Donald G. Morrison, 1986 .

Using Visual Design to Improve Customer Perceptions of Online Assortments

Barbara E. Kahn, B. Kahn, 2017 .

Experiments in Constrained Choice

William L. Moore, Rashi Glazer, Barbara E. Kahn, 1987 .

Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models

Joel Huber, Morris B. Holbrook, Barbara E. Kahn, 2015 .

Modeling Ambiguity in Decisions Under Uncertainty

Rakesh K. Sarin, Barbara E. Kahn, B. Kahn, 1988 .

Technical Note---Aggregating Individual Purchases to the Household Level

Barbara E. Kahn, Donald G. Morrison, Gordon P. Wright, 1986 .

Repeated-Adherence Protection Model: “I'm OK, and It's a Hassle”

Mary Frances Luce, Barbara E. Kahn, M. F. Luce, 2006 .

Grocery Revolution: The New Focus on the Consumer

Barbara E. Kahn, Leigh McAlister, B. Kahn, 1997 .

Modeling High-Stakes Consumer Decisions in Repeated Contexts : The Problem of Mammography Adherence Following False Alarm Test Results

Barbara E. Kahn, B. Kahn, 2001 .

Private vs. Public Consumption: The Impact of Impression Management on Variety Seeking

Barbara E. Kahn, Rebecca K. Ratner, B. Kahn, 2001 .

Variety Seeking, Satiation, and Maximizing Enjoyment Over Time

Barbara E. Kahn, Joy Lu, B. Kahn, 2019, Journal of Consumer Psychology.

Shades of Meaning: The Effect of Color and Flavor Names on Consumer Choice

Barbara E. Kahn, E. Miller, B. Kahn, 2005 .

The influence of member heterogeneity on dyad judgment: Are two heads better than one?

Barbara E. Kahn, Kim P. Corfman, B. Kahn, 1995 .

Avoidance or Vigilance? The Psychology of False-Positive Test Results

Mary Frances Luce, Barbara E. Kahn, M. F. Luce, 1999 .

The Power and Limitations of Social Relational Framing for Understanding Consumer Decision Processes

Barbara E. Kahn, B. Kahn, 2005 .

Effects of Competitive Context and of Additional Information on Price Sensitivity

Joel Huber, Morris B. Holbrook, Barbara E. Kahn, 1986 .

Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization

Barbara E. Kahn, Leigh McAlister, Susan M. Broniarczyk, 2005 .

Assortment variety: Too much of a good thing?

Barbara E. Kahn, Claudia Townsend, Evan Weingarten, 2013 .

Comparing Dynamic Consumer Choice in Real and Computer-simulated Environments

Leonard M. Lodish, Raymond R. Burke, Barbara E. Kahn, 1992 .

The Completeness Heuristic: Product Shape Completeness Influences Size Perceptions, Preference, and Consumption

Barbara E. Kahn, B. Kahn, Julio Sevilla, 2014 .

Consumer Behavior in a Multichannel, Multimedia Retailing Environment

Utpal M. Dholakia, Barbara E. Kahn, Earl Taylor, 2010 .

Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?

Satya Menon, Barbara E. Kahn, B. Kahn, 2003 .

A Note on ‘Random’ Purchasing: Additional Insights from Dunn, Reader and Wrigley

Barbara E. Kahn, Donald G. Morrison, D. G. Morrison, 1989 .

Coping with Ambivalence: The Effect of Removing a Neutral Option on Consumer Attitude and Preference Judgments

Ravi Dhar, Barbara E. Kahn, Stephen M. Nowlis, 2002 .