N. Dens

发表

Let's get personal: Which elements elicit perceived personalization in social media advertising?

Freya De Keyzer, Patrick De Pelsmacker, Freya De Keyzer, 2022, Electron. Commer. Res. Appl..

Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions

Nathalia Purnawirawan, Patrick De Pelsmacker, Nathalie Dens, 2012 .

Reader and author attitudes towards brand placement in fiction

Patrick De Pelsmacker, N. Dens, Yana R. Avramova, 2022, International Journal of Advertising.

University Students’ Well-Being and Engagement in Activities in the Early Days of Covid-19

G. Granic, N. Dens, Carmem M. Cunha, 2022, Applied Research in Quality of Life.

Children’s Responses to Traditional Versus Hybrid Advertising Formats: The Moderating Role of Persuasion Knowledge

Patrick De Pelsmacker, Yann Verhellen, Caroline J. Oates, 2014, Journal of Consumer Policy.

High hopes for front-of-pack (FOP) nutrition labels? A conjoint analysis on the trade-offs between a FOP label, nutrition claims, brand and price for different consumer segments

Y. Avramova, L. Thornton, N. Dens, 2022, Appetite.

How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses

Patrick De Pelsmacker, Y. Avramova, N. Dens, 2018, Journal of Brand Management.

The Effects of Brand Placement Disclosures in Fiction

Patrick De Pelsmacker, Y. Avramova, N. Dens, 2021, Journal of Advertising.

The Perceived Usefulness of Online Review Sets: The Role of Balance and Presentation Order

Nathalia Purnawirawan, P. D. Pelsmacker, Nathalie Dens, 2012 .

Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study

Patrick De Pelsmacker, Freya De Keyzer, Cristian Buzeta, 2023, International Journal of Advertising.

How do religiosity and acculturation to the global consumer culture drive the perceived value of luxury? A study in Kuwait

N. Dens, Nermain Al-Issa, 2021, Journal of Islamic Marketing.

Managerial response strategies to eWOM: A framework and research agenda for webcare

E. Malthouse, Patrick De Pelsmacker, N. Dens, 2023, Tourism Management.

The processing of native advertising compared to banner advertising: an eye-tracking experiment

Patrick De Pelsmacker, Freya De Keyzer, N. Dens, 2021, Electronic Commerce Research.

Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising

Alexander Pfeuffer, Sébastien Soulez, Jean Pfiffelmann, 2023, International Journal of Advertising.

When do social alliances pay off? How the effect on corporate image depends on consumers’ prosocial attitudes

N. Dens, Bram Roosens, 2018, Journal of Brand Management.

Masstige buyers: Profile, perceived luxury values and purchase intentions

N. Dens, Nermain Al-Issa, Piotr Kwiatek, 2024, International Journal of Consumer Studies.