Ungyoung Chung

Putting the “Me” in endorsement: Understanding and conceptualizing dimensions of self-endorsement using intelligent personal assistants

Brittany R. L. Duff, Seo Yoon Lee, Kristy A. Hamilton, 2021, New Media Soc..

How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media

E. Haley, M. Nelson, C. Ham, 2021, Journal of Interactive Advertising.

Greener than Others? Exploring Generational Differences in Green Purchase Intent

C. Ham, Wooyang Kim, Ungyoung Chung, 2021, International Journal of Market Research.

The role of construal fit in threat appeal to persuade young drivers not to text while driving

Ungyoung Chung, J. Lin, D. Lim, 2021 .