Mary A. Higby

The status of marketing information systems, decision support systems and expert systems in the marketing function of U.S. firms

Badie N. Farah, Mary A. Higby, B. Farah, 1991, Inf. Manag..

Students' perception of teaching formats and teaching aids

Badie N. Farah, Mary A. Higby, 1995 .

E-Commerce and Privacy: Conflict and Opportunity

Badie N. Farah, Mary A. Higby, M. A. Higby, 2001 .

Permanent or Temporary Classroom Groups: A Field Study

Mary A. Higby, Lawrence E. Zeff, Larry J. Bossman, 2006 .

Peer, parent, and media influences in teen apparel shopping

Mary A. Higby, Oswald A. J. Mascarenhas, M. A. Higby, 1993 .

Teaching an Issues-Based Interdisciplinary Course: Diversity in Management and Marketing

Mary A. Higby, M. Hazen, M. A. Higby, 2005 .