Nathaniel J. Evans

发表

What Does a Gamer Look Like? A Study of Video Games, Advertising, and Diversity

Shira Chess, Nathaniel J. Evans, Joyya Jadawn Baines, 2015 .

Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising

Nathaniel J. Evans, Bartosz W. Wojdynski, 2016 .

Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent

Nathaniel J. Evans, Joe Phua, J. Lim, 2017 .

How sponsorship transparency mitigates negative effects of advertising recognition

Nathaniel J. Evans, Bartosz W. Wojdynski, Mariea Grubbs Hoy, 2018, International Journal of Advertising.

An Interdisciplinary Examination of the Material Effects of Deceptive Sport Beverage Advertisements

Nathaniel J. Evans, Natasha T. Brison, T. Baker, 2020, Journal of Global Sport Management.

Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos

Nathaniel J. Evans, M. Hoy, C. Childers, 2018, Journal of Advertising.

Extending Expectancy Violations Theory to Multiplayer Online Games: The Structure and Effects of Expectations on Attitude Toward the Advertising, Attitude Toward the Brand, and Purchase Intent

Nathaniel J. Evans, H. Bang, 2018, Journal of Promotion Management.

Activating Parents’ Persuasion Knowledge in Children’s Advergames: Testing the Effects of Advertising Disclosures and Cognitive Load

Nathaniel J. Evans, 2013 .

The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats

Nathaniel J. Evans, Bartosz W. Wojdynski, 2020, International Journal of Advertising.

Parents' Presumed Persuasion Knowledge of Children's Advergames: The Influence of Advertising Disclosure Modality and Cognitive Load

Nathaniel J. Evans, M. Hoy, 2016 .

Measuring Sponsorship Transparency in the Age of Native Advertising

Nathaniel J. Evans, Bartosz W. Wojdynski, M. Hoy, 2018 .

Pinpointing Persuasion in Children's Advergames: Exploring the Relationship Among Parents’ Internet Mediation, Marketplace Knowledge, Attitudes, and the Support for Regulation

Nathaniel J. Evans, 2014 .

It's Complicated: The 2014–2015 U.S. Measles Outbreak and Parents’ Vaccination Beliefs, Confidence, and Intentions

Nathaniel J. Evans, G. Nowak, M. Cacciatore, 2018, Risk analysis : an official publication of the Society for Risk Analysis.

What Does a Gamer Look Like? Video Games, Advertising, and Diversity

Nathaniel J. Evans, Joyya Jadawn Baines, S. Chess, 2017 .

Using immersive virtual reality to improve the beliefs and intentions of influenza vaccine avoidant 18-to-49-year-olds: Considerations, effects, and lessons learned.

Nathaniel J. Evans, Bartosz W. Wojdynski, María E. Len-Ríos, 2019, Vaccine.

Information technology social engineering: An academic definition and study of social engineering - analyzing the human firewall

Nathaniel J. Evans, Nathaniel Joseph Evans, 2009 .

How the Impact of Social Media Influencer Disclosures Changes over Time

Nathaniel J. Evans, Brigitte Naderer, D. Balaban, 2022, Journal of Advertising Research.

Effects of Disclosure, Placement Type, and Ad–Context Congruence on Brand and Advertising Recognition: An Exploration of CARE Model Processing

Nathaniel J. Evans, Shuoya Sun, 2021, Journal of Current Issues & Research in Advertising.

Coddling Our Kids: Can Parenting Style Affect Attitudes Toward Advergames?

Nathaniel J. Evans, Leslie C Carlson, Mariea Grubbs Hoy, 2013 .

An Examination of the European Advertising Standards Alliance: The Relationship Between Uncertainty Avoidance and Children's Online Advertising Regulation Code.

Nathaniel J. Evans, 2012 .

Exploring The Impact Of The US Measles Outbreak On Parental Awareness Of And Support For Vaccination.

Nathaniel J. Evans, M. Cacciatore, Glen J. Nowak, 2016, Health affairs.

An introduction to the special issue on native and covert advertising formats

Nathaniel J. Evans, Bartosz W. Wojdynski, 2020 .

Disclosure-Driven Recognition of Native Advertising: A Test of Two Competing Mechanisms

Nathaniel J. Evans, Bartosz W. Wojdynski, E. V. van Reijmersdal, 2023, Journal of Interactive Advertising.

The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising

Nathaniel J. Evans, Colin Campbell, 2018, Journal of Interactive Marketing.

Exploring How Disclosure Works for Listicle-Style Native Advertising: The Role of Persuasion Knowledge, Persuasion Appropriateness, and Supplementary Disclosure Effect of Brand Social Media

Nathaniel J. Evans, Marilyn J. Primovic, D. Lim, 2021 .

Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Knowledge Activation for Covert Advertising

Nathaniel J. Evans, Dooyeon Park, 2015 .