Salvador Ruiz de Maya

LA INTERACTIVIDAD Y EL FLUJO EN LA EFICACIA DE LA COMUNICACIÓN INTERACTIVA* THE ROLE OF INTERACTIVITY AND FLOW STATE ON THE EFFECTIVENESS OF INTERACTIVE COMMUNICATION

María Sicilia Piñero, Salvador Ruiz de Maya, Salvador Ruiz de Maya, 2009 .

Using the Technology Acceptance Model to assess the impact of decision difficulty on website revisit intentions

Salvador Ruiz de Maya, Nina Reynolds, 2012 .

Organic food consumption in Europe: International segmentation based on value system differences

Salvador Ruiz de Maya, Inés López-López, S. R. D. Maya, 2011 .

The effect of user-generated content on tourist behavior: the mediating role of destination image

Salvador Ruiz de Maya, S. R. D. Maya, María del Carmen Hidalgo Alcázar, 2014 .

The role of affiliation, attractiveness and personal connection in consumer‐company identification

Salvador Ruiz de Maya, Longinos Marin, S. R. D. Maya, 2013 .